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HELLO, MY NAME IS AWESOME: HOW TO CREATE BRAND NAMES THAT STICK

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฿795
HELLO, MY NAME IS AWESOME: HOW TO CREATE BRAND NAMES THAT STICK

HELLO, MY NAME IS AWESOME: HOW TO CREATE BRAND NAMES THAT STICK

Paperback

฿795

Out of stock

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Synopsis: HELLO, MY NAME IS AWESOME: HOW TO CREATE BRAND NAMES THAT STICK

Too many new companies and products have names that look like the results of a drunken Scrabble[registered] game (Xobni, Svbtle, Doostang). In this book, an ace naming consultant explains how anyone - even non-creative types - can create memorable and effective brand names.

Product Details

ISBN 9781626561861
Weight 0.5
Publisher BERRETT-KOEH
Language English

Highlight

Too many new companies and products have names that look like the results of a drunken Scrabble[registered] game (Xobni, Svbtle, Doostang). In this book, an ace naming consultant explains how anyone - even non-creative types - can create memorable and effective brand names.

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WATKINS, ALEXANDRA

about author

Author of the recent bestseller, “Hello, My Name is Awesome… How to Create Brand Names That Stick” (an Inc. Magazine Top 10 Marketing Book), brand name expert Alexandra Watkins is a leading and outspoken authority on brand names with buzz. A winner of the Make Mine a Million $ Business program sponsored by American Express, she has turned her passion for naming things into a premier naming company, Eat My Words. Frequently quoted in the press, she has been featured in leading business publications including The Wall Street Journal, Inc., and Entrepreneur, and most memorably Fox News, where she charmed the socks off Neil Cavuto. She is a popular speaker at MBA programs and has presented multiple times at the Stanford Graduate School of Business, Berkeley’s Haas School of Business, USF School of Management, and San Francisco State. She has also entertained audiences and entrepreneurs at the Proctor & Gamble alumni associations, In-House Agency Forum, Bay Area Marketers (BAM), Products That Count, Local Food Lab, General Assembly, SF Chamber of Commerce, SF City Club, and many co-working spaces. 

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