Asiabooks.com

HANDBOOK OF MARKET INTELLIGENCE, THE (2ND EDITION): UNDERSTAND, COMPETE AND GROW IN GLOBAL MARKETS

Out of stock

Normal Price ฿2,425

Special Price ฿2,061.25

HANDBOOK OF MARKET INTELLIGENCE, THE (2ND EDITION): UNDERSTAND, COMPETE AND GROW IN GLOBAL MARKETS
15%

HANDBOOK OF MARKET INTELLIGENCE, THE (2ND EDITION): UNDERSTAND, COMPETE AND GROW IN GLOBAL MARKETS

Hardcover

฿2,425
฿2,061.25
(Save ฿363.75 )

Out of stock

With this product, you earn 82 point(s).

Point details
7-14 Business days

PAYMENT METHOD

payment01 payment02 payment03
คำที่เกี่ยวข้อง MARKET RESEARCH

Synopsis: HANDBOOK OF MARKET INTELLIGENCE, THE (2ND EDITION): UNDERSTAND, COMPETE AND GROW IN GLOBAL MARKETS

An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. For companies to thrive in the global post-recession marketplace, their management needs future-oriented business information. The Handbook of Market Intelligence provides a one stop shop, step-by-step roadmap for establishing, conducting and further developing corporate intelligence programs within an organisation and then shows how organisations can turn market data into actionable insights. * Full of best practice advice from hundreds of real-life international case studies * Outlines the anticipated future trends in Strategic Market Intelligence based on unique global survey data * Provides guidance on extracting relevant, useful and accurate market information that can be used for successful business development

Product Details

ISBN 9781118923627
Weight 0.66
Publisher JOHN WILEY & SONS SINGAPORE PTE. LED.
Book Size (cm.) 17.4x25x2.2
Language English
Number of Pages 288

Highlight

An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. For companies to thrive in the global post-recession marketplace, their management needs future-oriented business information. The Handbook of Market Intelligence provides a one stop shop, st view all

All Reviews

Comments & Ratings (0 review)

  • (0)
  • (0)
  • (0)
  • (0)
  • (0)
HEDIN, ET.AL.

about author

read more

You may also like

Recommended for you