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GOODVERTISING: CREATIVE ADVERTISING THAT CARES

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฿1,450
GOODVERTISING: CREATIVE ADVERTISING THAT CARES

GOODVERTISING: CREATIVE ADVERTISING THAT CARES

Hardcover

฿1,450

Out of stock

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คำที่เกี่ยวข้อง ADVERTISING DESIGN

Synopsis: GOODVERTISING: CREATIVE ADVERTISING THAT CARES

Can advertising be a force for good? Can it bring about positive social or environmental change? Should it tell the truth about a brand? With todays consumers being more informed, empowered and ethically minded than ever, advertising needs to do all those things and more. Organized around 10 Commitment chapters, "Goodvertising" showcases outstanding creative work from over 120 campaigns from around the world that communicate that the client is actively being and doing good. Each campaign is from a leading agency working in the full spectrum of media channels for an international array of clients including Unilever, Coca-Cola, Ben & Jerrys, Nike, Tropicana, Volkswagen, Fiat, Levis, Toyota, Honda, Sainsburys, Microsoft and IKEA, and charities including Greenpeace, Amnesty International, PETA and WWF. For any advertising or branding professional, this timely and much-needed book will provide inspiration and insights into how being good doesn't lead to dull advertising.

Product Details

ISBN 9780500516263
Weight 1.77
Publisher THAMES & HUDSON (S) PRIVATE LIMITED
Book Size (cm.) 24.5x28.5x3
Dimension Width(กว้าง)(CM) 12.96
Dimension Length(ยาว)(CM) 12.96
Dimension High(สูง/หนา)(CM) 20.32
Language English
Number of Pages 256

Highlight

Can advertising be a force for good? Can it bring about positive social or environmental change? Should it tell the truth about a brand? With todays consumers being more informed, empowered and ethically minded than ever, advertising needs to do all those things and more. Organized around 10 Commitment chapters, "Goodvertising" showcases outstanding creative work from over 120 campaigns from around the world that communicate that the client is actively being and doing good. Each campaign is from a leading agency wo view all

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KOLSTER, THOMAS

about author

Author, speaker, International expert in sustainable communication and founder of The Goodvertising Agency & WhereGoodGrows

Thomas Kolster is a leading international expert in sustainable communication and non-profit marketing. He’s the author of the book “Goodvertising” (Thames & Hudson); the most comprehensive book to date exploring communication as a force for good. As the Director and creative force of the Goodvertising Agency, he’s helping companies, non-profits and agencies understand this new reality. Last year Thomas founded WhereGoodGrows; the world’s first best-practice sharing platform for sustainable initiatives. WhereGoodGrows was mentioned as “one to watch” by Marketing Week He’s an experienced keynote speaker featured at events such as SXSW, D&AD White Pencil and Sustainable Brands, a steady columnist for the Guardian and several other publications and a regular judge at international award shows such as D&AD, Creative Circle Award, EthicMark Award and Creative Conscious Award. The Huffington Post recently dubbed him “Inspirational Leader”. He’s currently sitting at the board of two non-profit organisations and launched this year the conference Sustainable Bottom Line with Denmark’s biggest business daily.

 

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