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GOOD FOR BUSINESS: THE RISE OF THE CONSCIOUS CORPORATION

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฿650
GOOD FOR BUSINESS: THE RISE OF THE CONSCIOUS CORPORATION

GOOD FOR BUSINESS: THE RISE OF THE CONSCIOUS CORPORATION

 BENETT & ET.AL.

Paperback

฿650

Out of stock

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Synopsis: GOOD FOR BUSINESS: THE RISE OF THE CONSCIOUS CORPORATION

Today, having a respected brand matters a lot, and corporations from Wal-Mart to GE are transforming the way they do business to earn their customers' loyalty. In this timely book, a diverse group of branding gurus illustrate how the most dynamic companies of today are charting a new path for the corporate brand of tomorrow through four key elements: Purpose beyond Profit, Humanized Leadership, Corporate Consciousness, and Collaborative Partnerships. Going forward, corporate culture and social responsibility will sit at the center of brand strategy.

Product Details

ISBN 9780230103450
Weight 0.25
Publisher PALGRAVE
Book Size (cm.) 14.2 x 22.5 x 1.6
Language English
Number of Pages 239

Highlight

Today, having a respected brand matters a lot, and corporations from Wal-Mart to GE are transforming the way they do business to earn their customers' loyalty. In this timely book, a diverse group of branding gurus illustrate how the most dynamic companies of today are charting a new path for the corporate brand of tomorrow through four key elements: Purpose beyond Profit, Humanized Leadership, Corporate Consciousness, and Collaborative Partnerships. Going forward, corporate culture and social responsibility will sit at the view all

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