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GEORGE LOIS LOGOS: THE CREATIVE PUNCH OF BIG IDEA BRANDING

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GEORGE LOIS LOGOS: THE CREATIVE PUNCH OF BIG IDEA BRANDING
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GEORGE LOIS LOGOS: THE CREATIVE PUNCH OF BIG IDEA BRANDING

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คำที่เกี่ยวข้อง TRADEMARK & LOGO

Synopsis: GEORGE LOIS LOGOS: THE CREATIVE PUNCH OF BIG IDEA BRANDING

George Lois is an American icon in graphic design. This book showcases his logos with his own comments on why they work. A bonus in the book is a chapter of world logos made by others with his comments on why they are so good. George continues to prove that a memorable brand name interacting with a strong visual symbol to communicate a humanistic idea is the ultimate art form in graphic communication. If anyone wants to experience the creation of Big Idea Branding, this astounding compilation of his work is the ultimate form of clear, precise, eye-popping communication.

Product Details

ISBN 9789063693992
Weight 0.53
Publisher THAMES & HUDSON (S) PRIVATE LIMITED
Publication Date 07/09/2015
Book Size (cm.) 14 x 21 x 1.8
Language English
Number of Pages 224

Highlight

A showcases of George Lois logos with his own comments on why they work. And a chapter of world logos made by others with his comments on why they are so good.

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LOIS, GEORGE

about author

An American art director, designer, and author. Lois is perhaps best known for over 92 covers he designed for Esquire magazine from 1962 to 1972. In 2008, The Museum of Modern Art exhibited 32 of Lois' Esquire covers. On May 18, 2008, the New York Times published a correction of an April 27, 2008 review of a George Lois art exhibit. In the correction, the Times stated that the "Think Small" Volkswagen ad campaign and the "I Want My Maypo" campaign were not created by George Lois. The correction identified Julian Koenig and Helmut Krone as the creators of the Volkswagen ad campaign, and John and Faith Hubley as the creators of the Maypo campaign, contradicting Lois' published claims of credit for these ad campaigns. The June 19, 2009 episode of This American Life featured a segment in which several of Lois' former associates claimed he took credit for ad campaigns, ad copy and Esquire covers that were partially or wholly the work of others. The program contained interviews with Carl Fischer (the photographer who shot most of the Esquire covers, including some falsely claimed by Lois, such as the one of St. Patrick's Cathedral) and two of Lois' former partners, Julian Koenig and Fred Papert. The program, produced by Sarah Koenig, daughter of Julian Koenig, interviewed her father, who said: "In my instance, the greatest predator of my work was my one-time partner George Lois, who is a most heralded and talented art director/designer, and his talent is only exceeded by his omnivorous ego. So where it once would've been accepted that the word would be 'we' did it, regardless of who originated the work, the word 'we' evaporated from George's vocabulary and it becam...

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