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FUNDAMENTALS OF CREATIVE ADVERTISING, THE (2ND ED.)

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฿1,250
FUNDAMENTALS OF CREATIVE ADVERTISING, THE (2ND ED.)

FUNDAMENTALS OF CREATIVE ADVERTISING, THE (2ND ED.)

 BURTENSHAW, KEN

Paperback

฿1,250

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Synopsis: FUNDAMENTALS OF CREATIVE ADVERTISING, THE (2ND ED.)

"The Fundamentals of Creative Advertising" (second edition) provides an introduction to the key elements of creative advertising. This book will take you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds most successful campaigns. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date and highly illustrated overview of the industry, and to encourage a practical application of the creative ideas explored within the book.

Product Details

ISBN 9782940411566
Weight 0.728
Publisher AVA PUBLISHING
Book Size (cm.) 203x229x15
Language English
Number of Pages 184

Highlight

"The Fundamentals of Creative Advertising" (second edition) provides an introduction to the key elements of creative advertising. This book will take you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds most successful campaigns. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated view all

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