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EVERYONE'S A CRITIC: WINNING CUSTOMERS IN A REVIEW-DRIVEN WORLD

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฿895
EVERYONE'S A CRITIC: WINNING CUSTOMERS IN A REVIEW-DRIVEN WORLD

EVERYONE'S A CRITIC: WINNING CUSTOMERS IN A REVIEW-DRIVEN WORLD

 TANCER, BILL

Hardcover

฿895

Out of stock

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คำที่เกี่ยวข้อง BUSINESS & ECOMMERCE

Synopsis: EVERYONE'S A CRITIC: WINNING CUSTOMERS IN A REVIEW-DRIVEN WORLD

More than 70 per cent of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses. But some have learnt to navigate and profit from customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, to find out why one Los Angeles barber advertised his one-star reviews and how one scrappy hotel became the highest rated in London. Tancer's fascinating stories and data-driven research reveal how sites like Yelp and TripAdvisor are changing the way we interact and show how business owners can leverage online reviews to find greater success.

Product Details

ISBN 9781591846383
Weight 0.438
Publisher PENGUIN PUTNAM INC. U.S.A.
Book Size (cm.) 162x236x23
Language English
Number of Pages 256

Highlight

More than 70 per cent of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses. But some have learnt to navigate and profit from customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, to find out why one Los Angeles barber advertised his one-star reviews and how one scrappy hotel became the highest rated in London. Tancer's fascinatin view all

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