Asiabooks.com

ESSENTIAL MICHAEL PORTER, THE

With this product, you earn 34 point(s).

How to order

Normal Price ฿995

Special Price ฿845.75

ESSENTIAL MICHAEL PORTER, THE
15%

ESSENTIAL MICHAEL PORTER, THE

 MAGRETTA, JOAN

Hardcover

฿995
฿845.75
(Save ฿149.25 )

How to order

With this product, you earn 34 point(s).

Point details
7-14 Business days

PAYMENT METHOD

payment01 payment02 payment03
คำที่เกี่ยวข้อง BUSINESS COMPETITION

Synopsis: ESSENTIAL MICHAEL PORTER, THE

This is a book-length executive summary of Porter's core concepts. Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business knows Porter's name, his writing can be daunting. As a result, many managers misunderstand and misuse his concepts. "Understanding Michael Porter" sets the record straight, providing the first concise, accessible summary of Porter's revolutionary thinking. Written with Porter's full cooperation by Joan Magretta, former editor at "Harvard Business Review", this new book delivers fresh, clear examples to illustrate and update Porter's ideas. Magretta uses her wide business experience to translate Michael Porter's powerful insights into practice and to correct the most common misconceptions about them - for instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers. An added feature is an original Q&A with Porter himself, which includes answers to managers' FAQs. Eminently readable, this book will enable every manager in your organization to grasp Porter's ideas - and swiftly deploy them to drive your company's success.

Product Details

ISBN 9781422160596
Weight 0.102
Publisher HARVARD BUSINESS REVIEW PRESS
Book Size (cm.) 160x241x23
Language English
Number of Pages 208

Highlight

This is a book-length executive summary of Porter's core concepts. Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business knows Porter's name, his writing can be daunting. As a result, many managers misunderstand and misuse his concepts. "Understanding Michael Porter" sets the record straight, providing the f view all

All Reviews

Comments & Ratings (0 review)

  • (0)
  • (0)
  • (0)
  • (0)
  • (0)

You may also like

Recommended for you