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EPIC CONTENT MARKETING: HOW TO TELL A DIFFERENT STORY, BREAK THROUGH THE CLUTTER, & WIN MORE CUSTOMERS BY MARKETING LESS

Out of stock

฿895
EPIC CONTENT MARKETING: HOW TO TELL A DIFFERENT STORY, BREAK THROUGH THE CLUTTER, & WIN MORE CUSTOMERS BY MARKETING LESS

EPIC CONTENT MARKETING: HOW TO TELL A DIFFERENT STORY, BREAK THROUGH THE CLUTTER, & WIN MORE CUSTOMERS BY MARKETING LESS

Hardcover

฿895

Out of stock

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คำที่เกี่ยวข้อง MARKETING MANAGEMENT (& CRM)

Synopsis: EPIC CONTENT MARKETING: HOW TO TELL A DIFFERENT STORY, BREAK THROUGH THE CLUTTER, & WIN MORE CUSTOMERS BY MARKETING LESS

Publishing is the New Marketing. How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing - One of the world's leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content and sales messages they don't care about. Epic Content Marketing takes you step-by-step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to. Epic content, distributed to the right person at the right time, is the way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. Once we hook customers with epic content, they reward us by sending our sales through the roof. Epic Content Marketing provides everything you need to: determine what your content niche should be to attract and retain customers; discover and develop your content marketing mission statement; set up a process for creating and curating epic content; learn how to leverage social and e-mail channels to create - and grow - your audience; measure the performance of your content - and increase your content marketing budget. With in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth. Whether you're the CMO of a Fortune 500, a digital marketer, or an entrepreneur, Epic Content Marketing gives you the tools you need to vanquish the competition. Start your epic journey now! Praise for Epic Content Marketing: "From the man who invented content marketing. Listen to this guy. He really understands the new world of marketing. The concepts in Epic Content Marketing are usable all over the world - instantly usable and useful for any business." (Don Schultz, the "father of integrated marketing," Professor Emeritus at Northwestern University's Medill School of Journalism, and author of 13 books). "Joe Pulizzi's ideas are so consistently ...well, epic (!) that they really don't need any endorsement by anyone. But here's mine anyway: You don't need more content. You need the right kind of content, strategically applied. For those organizations struggling to create a content marketing program that drives results, Joe delivers. Again." (Ann Handley, coauthor of Content Rules and Chief Content Officer, MarketingProfs). "As Joe shows us in his wonderful Epic Content Marketing, you must unlearn interrupting people with your nonsense. Instead, publish the valuable content they want to consume and are eager to share." (David Meerman Scott, marketing strategist and bestselling author of The New Rules of Marketing and PR). "This is a brilliant canter through the rapid and ever-changing world of content marketing. Joe has managed to capture the right blend of art and science as he plots the major trends impacting all marketers right now." (Jonathan Mildenhall, VP, Global Advertising Strategy and Creative Excellence, Coca-Cola Company). "You could say that Joe Pulizzi wrote the book on content marketing, but now it's more than just a saying. It's what you're holding in your hands. If you truly want to be successful at content marketing, Pulizzi is one of the few who can show you the way." (Mitch Joel, President, Twist Image, and author of Six Pixels of Separation and CTRL ALT Delete). "Joe Pulizzi may know more about content marketing than any person alive. He proves it in these pages." (Jay Baer, New York Times bestselling author of Youtility: Why Smart Marketing is About Help Not Hype). "The future of successful brand building, and especially the art of solidify

Product Details

ISBN 9780071819893
Weight 0.66
Publisher MCGRAW-HILL INTERNATIONAL ENTERPRISES, INC.
Book Size (cm.) 236x172x31
Dimension Width(กว้าง)(CM) 14.224
Dimension Length(ยาว)(CM) 8.89
Dimension High(สูง/หนา)(CM) 21.336
Language English
Number of Pages 256

Highlight

Publishing is the New Marketing. How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing - One of the world's leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content and sales messages they don't care about. Epic Content Marketing takes you step-by-step throu view all

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PULIZZI, JOE

about author

"Joe Pulizzi is an entrepreneur, speaker, author, podcaster, father and lover of all things orange. He's the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world (held every September in Cleveland, Ohio), as well as the leading content marketing magazine, Chief Content Officer. He began using the term ""content marketing"" back in 2001. CMI also offers advisory services for innovative organizations such as HP, AT&T, Petco, LinkedIn, SAP, the Gates Foundation and many others.

Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe's third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of ""Five Must Read Business Books of the Year"" by Fortune Magazine. His fourth book, Content Inc., will be released in September 2015. Joe has also co-authored two other books, Get Content Get Customers and Managing Content Marketing. Joe has spoken at more than 400 locations in 14 countries advancing the practice of content marketing. He's delivered keynote speeches for events and organizations including SXSW, NAMM, Fortune Magazine's Leadership Summit, Oracle Eloqua, DuPont, SAP, HP and Dell.

Joe not only writes one of the most influential content marketing blogs in the world, he writes a column for Entrepreneur.com and is a LinkedIn...

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