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END OF COMPETITIVE ADVANTAGE, THE: HOW TO KEEP YOUR STRATEGY MOVING AS FAST AS YOUR BUSINESS

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END OF COMPETITIVE ADVANTAGE, THE: HOW TO KEEP YOUR STRATEGY MOVING AS FAST AS YOUR BUSINESS
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END OF COMPETITIVE ADVANTAGE, THE: HOW TO KEEP YOUR STRATEGY MOVING AS FAST AS YOUR BUSINESS

Hardcover

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Synopsis: END OF COMPETITIVE ADVANTAGE, THE: HOW TO KEEP YOUR STRATEGY MOVING AS FAST AS YOUR BUSINESS

The context of business has changed so rapidly over the past few decades that it may be time for a new lexicon. At the very least, it's time to challenge some of the established thinking about strategy and competition that used to drive business advantage - but no longer does. In this book, strategy expert and Columbia Business School professor Rita McGrath takes on one of most fundamental and recognized notions in strategy: that of sustainable competitive advantage. She argues this can no longer be the Holy Grail for companies because in a constantly changing environment, deeply ingrained structures and systems designed to extract value actually become a liability. The new path to winning includes taking advantage of shorter term opportunities, as well as relying on new organizational talents like speed and decisiveness. McGrath defines the new transient lifecycle of competitive advantage and shows how successful firms manage through it by using an updated philosophy. The "End of Competitive Advantage" offers a bold new set of principles for competing in what we now understand is a continuously volatile and uncertain environment. Consider this your fresh strategy playbook for competing in an accelerating world.

Product Details

ISBN 9781422172810
Weight 0.454
Publisher HARVARD BUSINESS PRESS
Book Size (cm.) 163x239x23
Dimension Width(กว้าง)(CM) 6.4961
Dimension Length(ยาว)(CM) 0.9449
Dimension High(สูง/หนา)(CM) 9.5669
Language English
Number of Pages 240

Highlight

The context of business has changed so rapidly over the past few decades that it may be time for a new lexicon. At the very least, it's time to challenge some of the established thinking about strategy and competition that used to drive business advantage - but no longer does. In this book, strategy expert and Columbia Business School professor Rita McGrath takes on one of most fundamental and recognized notions in strategy: that of sustainable competitive advantage. She argues this can no longer be the Holy Grail for compan view all

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MCGRATH, RITA GUNTHER

about author

An American strategic management scholar and professor of management at the Columbia Business School. She is known for her work on strategy, innovation and entrepreneurship, including the development of discovery-driven planning.  McGrath graduated Magna Cum Laude from Barnard College in 1981, and earned a Masters of Public Administration from the School of International and Public Affairs, Columbia University in 1982. In 1993 she completed her Ph.D. at The Wharton School (University of Pennsylvania) with the dissertation, entitled Developing New Competence in Established Organizations consistent with her longstanding interest in corporate ventures and innovation.

McGrath started her career working in government and the political arena and founded two entrepreneurial startups. After her graduation in 1993 she joined Columbia as assistant professor of management, was promoted to associate professor of management in 1998, and recently became a full professor in the Faculty of Executive Education. In 2014 she was elected Deputy Dean of the Strategic Management Society Fellows

In 1999 McGrath received the "Best Paper" Academy Of Management Review, in 2001 the Maurice Holland "best paper" award from the Industrial Research Institute and later the McKinsey 'best paper' award from the Strategic Management Society for McGrath and Nerkar, Real options reasoning and a new look at the R&D strategy of pharmaceutical firms.

In 2009 she was elected fellow of the Strategic Management Socie...

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