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END OF BUSINESS AS USUAL, THE: REWIRE THE WAY YOU WORK TO SUCCED IN THE CONSUMER REVOLUTION

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฿695
END OF BUSINESS AS USUAL, THE: REWIRE THE WAY YOU WORK TO SUCCED IN THE CONSUMER REVOLUTION

END OF BUSINESS AS USUAL, THE: REWIRE THE WAY YOU WORK TO SUCCED IN THE CONSUMER REVOLUTION

Hardcover

฿695

Out of stock

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Synopsis: END OF BUSINESS AS USUAL, THE: REWIRE THE WAY YOU WORK TO SUCCED IN THE CONSUMER REVOLUTION

It's a new era of business and consumerism - and you play a role in defining it. Today's biggest trends - the mobile web, social media, real-time - have produced a new consumer landscape. "The End of Business As Usual" explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. "To be successful in business, you need to see what others don't. Start with this book. Someone's going to do it, why not you?" (Mark Cuban, owner of the Dallas Mavericks and Chairman of HDNet). "Innovation has always changed the business landscape. People expect to access information anywhere, anytime, and on any device. Collaborative, cloud, and video technologies are leading this change. As Mr. Solis correctly writes, companies have to lead this change, not follow". (John Chambers, CEO of Cisco Systems, Inc). "Winning the hearts and minds of customers with new media experiences will turn them into your most valuable sales force. Solis' book is the map to unleash this treasure". (Peter Guber, author of "Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story"). "Your customers will share their experiences both good and bad. Now that everyone is connected, it's amplified and incredibly influential. This book will help you rethink your vision and mission to survive in a new era of digital Darwinism". (Mark Burnett, Television Executive Producer).

Product Details

ISBN 9781118077559
Weight 0.52
Publisher JOHN WILEY & SONS SINGAPORE PTE. LED.
Book Size (cm.) 17.9x24.3x2.8
Language English
Number of Pages 304

Highlight

It's a new era of business and consumerism - and you play a role in defining it. Today's biggest trends - the mobile web, social media, real-time - have produced a new consumer landscape. "The End of Business As Usual" explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. "To be successful in business, you need to see what others don't. Start with this book. Someone's going to do it, why not you?" (Mark Cuban, owner of th view all

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SOLIS, BRIAN

about author

Brian Solis is principal at Altimeter Group, a research-based business advisory firm in San Francisco. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His new book, The End Of Business As Usual, looks at the changing consumer landscape, it's impact on business & what companies can do to adapt & lead. Solis' previous book, Engage, is regarded as the industry reference guide to build and measure success in the social web.

Briansolis.com is one the world's most read and linked to business and marketing blogs in the world.

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