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VELO: BICYCLE CULTURE AND DESIGN

Cycling is zeitgeist. With rising fuel prices and mounting ecological awareness, bicycle sales are significantly up. Activity became activism and then lifestyle. Moving on two wheels is now a movement. Velo is a striking visual journey into the multifaceted world of cycling and the diverse tribes that inhabit it. These range from hardcore 2-wheel globetrotters, downtown messengers on fixed-gear bikes without brakes, laid back pedallers on old-fashioned Dutch bicycles, fashionable cyclists on vintage racing bikes, and dedicated fans of high-tech racing machines and e-bikes. The book also gives insider views into the production halls of renowned Italian and French brands as well as the workshops of a new generation of passionate frame builders in the US. Velo presents the design and visual aesthetic of today's cycling culture. The book features examples of T-shirts, caps, bags, flyers, and special equipment such as the spoke cards that bike messengers use in their alleycat races. It also explores the impact the cycling movement is making on contemporary art. In addition, Velo documents the relevance of bicycles in both rural and urban areas. It introduces innovative urban planning concepts such as the new bike lanes that are currently emerging in Manhattan and Copenhagen. Velo is the fast lane into a topic that is both entertaining and socially relevant. The book is geared toward anyone who has a professional interest in or personal passion for the world of cycling.
Special Price ฿1,669.35 was ฿1,795.00
Book Format : Paperback
(Save ฿125.65)
SKU
BOO201310040861
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More Information
ISBN 9783899552843
Weight (kgs.) 1.11
Author HANTEN & EHMANN
Publisher DIE GESTALTEN
Publication Date Apr 01, 2010
Book Size (cm.) 215 x 265 x 20
Language English
Number of Pages 240
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