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USING SEMIOTICS IN MARKETING (2ND ED.): HOW TO ACHIEVE CONSUMER INSIGHT FOR BRAN

Using Semiotics in Marketing will help marketers looking to launch new brands and reposition or rejuvenate established ones. In what can seem a complex and abstract field this book is a clear and practical resource on how to seize the tremendous opportunity that semiotics offers. This book will cover key topics such as how to research using semiotics semiotic tools for thinking and looking at images language and other semiotic signs.

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Special Price ฿945.00 was ฿1,350.00
Book Format : Paperback
(Save ฿405.00)
SKU
BOO201310282387
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More Information
ISBN 9781398607644
Weight (kgs.) 0.50
Author LAWES, RACHEL
Publisher KOGAN PAGE
Publication Date Mar 03, 2023
Book Size (cm.) 23.4 x 15.6 x 2
Dimension Length(ยาว)(CM) 23.40
Dimension Width(กว้าง)(CM) 15.60
Dimension High(สูง/หนา)(CM) 2.00
Language English
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