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USER EXPERIENCE DESIGN: A PRACTICAL PLAYBOOK TO FUEL BUSINESS GROWTH

Igniting business growth through UX

In an increasingly digital world users are rewarding products and services that provide them with a good experience and punishing those that don t - with their wallets. Organizations realize they need to adapt quickly but don t know how or where to start.

In User Experience Design: A Practical Playbook to Fuel Business Growth UXReactor co-Founder Satyam Kantamneni distills 25 years of industry experience into a pragmatic approach to help organizations advance in the highly competitive and rapidly changing digital world.

You ll discover:



Why putting users at the center of strategy leads to an almost unfair competitive advantage
Ways to build an organizational system that delivers a superior user experience that is replicable consistent and scalable
Common shortfalls that prevent organizations from reaping the value of experience design
27 proven plays from the UXReactor playbook to put concepts into practice
Game planning examples to execute at different levels of an organization

A comprehensive and practical book for everyone involved in the transformation - business leaders design leaders product managers engineers and designers - User Experience Design: A Practical Playbook to Fuel Business Growth is also an ideal blueprint for current and prospective UX practitioners seeking to improve their skills and further their careers.

Special Price ฿906.75 was ฿975.00
Book Format : Paperback
(Save ฿68.25)
SKU
BOO201310273959
Out of stock
More Information
ISBN 9781119829201
Weight (kgs.) 0.84
Author KANTAMNENI, SATYAM
Publisher JOHN WILEY & SONS SINGAPORE PTE.
Publication Date Apr 13, 2022
Book Size (cm.) 20.0 x 25.1 x 2.3
Dimension Length(ยาว)(CM) 25.10
Dimension Width(กว้าง)(CM) 20.00
Dimension High(สูง/หนา)(CM) 2.30
Language English
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