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THINK LIKE AN ADMAN, DON'T ACT LIKE ONE

Advertising is far more than a 30-second commercial on TV. It s everything you do to lure people into different behaviours into other perspectives or different opions. You re advertising all day long. For yourself your company or brand. Your NGO political party or school. Your neighbourhood city or country. In every conceivable way. By telling stories. Or twisting the facts. By making some things seem more attractive and others uglier.

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Book Format : Paperback
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SKU
BOO201310273376
More Information
ISBN 9789063696351
Weight (kgs.) 0.50
Author SNELLENBERG, DAVID
Publisher Laurence King Publishing Ltd
Publication Date May 16, 2022
Book Size (cm.) 14.5 x 18.0
Dimension Length(ยาว)(CM) 18.00
Dimension Width(กว้าง)(CM) 14.50
Dimension High(สูง/หนา)(CM) 1.00
Language English
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