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STRATEGIC DATABASE MARKETING: THE MASTERPLAN FOR STARTING AND MANAGING A PROFITABLE, CUSTOMER-BASED MARKETING PROGRAM

Providing the most current marketing theories and strategies for 15 years--now updated to cover digital platforms so you can expand your reach even further! Retaining all the advice, tips, tactics, and strategies that has made it the go-to resource for marketers who take their craft seriously, Strategic Database Marketing now shows how to use marketing metrics, measure them, and predict the most profitable courses of action on Google, e-mail, smart phones, social media, and other websites. Arthur M. Hughes, founder and Vice President of The Database Marketing Institute, Ltd, has been designing and maintaining marketing databases for Fortune 500 companies and others for the past 30 years.
Special Price ฿1,999.50 was ฿2,150.00
Book Format : Hardcover
(Save ฿150.50)
SKU
BOO101310006301
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More Information
ISBN 9780071773485
Weight (kgs.) 0.99
Author HUGHES, ARTHUR M.
Publisher MCGRAW-HILL INTERNATIONAL ENTERPRISES, INC.
Book Size (cm.) 15.7x24.1x4.5
Language English
File Size 0.00
Number of Pages 608
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