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SAMSUNG WAY, THE: TRANSFORMATIONAL MANAGEMENT STRATEGIES FROM THE WORLD LEADER IN INNOVATION AND DESIGN

Based on ten years of research inside Samsung and interviews with 80 of Samsung's top executives, this book tells the story of how Samsung has grafted Western business practices onto its essentially Japanese system, combining its low-cost manufacturing prowess with an ability to bring high-quality, high-margin branded products swiftly to market.
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Book Format : Hardcover
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SKU
BOO101310006335
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More Information
ISBN 9780071835794
Weight (kgs.) 0.50
Author SONG & LEE
Publisher MCGRAW-HILL INTERNATIONAL ENTERPRISES LLC
Book Size (cm.) 15.4 x 23.1 x 3
Language English
Number of Pages 208
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