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LOGO CONSTRUCTION

The best way to learn how to create a successful logo and artful branding for a demanding client is to follow the process of other successful designers. This book does just that by allowing the reader to see how world-class designers go from client brief to successful brand identity step-by-step. Each case study includes the initial design sketches, visuals that inspired the designers along the way, and even all of the missteps leading to the final, accepted product. "Logo Construction" is a backstage pass to the world of logo design, a realm usually hidden behind the final product's finished facade.
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Book Format : Hardcover
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SKU
BOO101310024554
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More Information
ISBN 9780062004598
Weight (kgs.) 1.47
Author YACOMUZZI, PAULA
Publisher COLLINS DESIGN
Publication Date Feb 25, 2011
Book Size (cm.) 184x273x30
Language English
Number of Pages 320
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