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KELLOGG ON MARKETING (2ND ED.)

Along with the new material, the core concepts covered in the first edition have all been updated - including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.
Special Price ฿671.25 was ฿895.00
Book Format : Hardcover
(Save ฿223.75)
SKU
BOO101310007372
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More Information
ISBN 9780470580141
Weight (kgs.) 0.65
Author TYBOUT & CALDER
Publisher JOHN WILEY & SONS SINGAPORE PTE. LED.
Publication Date Aug 01, 2010
Book Size (cm.) 21.9 x 14.8 x 2.1
Language English
Number of Pages 448
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