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FASHION BRAND MANAGEMENT: PLAN, SCALE AND MARKET A SUCCESSFUL FASHION BUSINESS

Fashion Brand Management is an introduction to how to operate a fashion business in a multi-trillion revenue industry. Written by a leading innovator in the fashion industries it s a guide to conceptualizing developing and building a successful brand. It explains key need-to-know marketing and branding models and shows you how to apply them successfully to your business such as Porter s Five Forces and Generic Strategy Kapeferer s Brand Identity Prism the 10 Ps of marketing how to differentiate your value proposition using Sinek s Golden Circle and Greiner s Growth Strategy.

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Special Price ฿945.00 was ฿1,350.00
Book Format : Paperback
(Save ฿405.00)
SKU
BOO201310282391
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More Information
ISBN 9781398609006
Weight (kgs.) 0.50
Author LOWE, ALISON
Publisher KOGAN PAGE
Publication Date Feb 03, 2023
Book Size (cm.) 17.0 x 24.0 x 3
Dimension Length(ยาว)(CM) 24.00
Dimension Width(กว้าง)(CM) 17.00
Dimension High(สูง/หนา)(CM) 3.00
Language English
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