-7%
OFF
BEST
SELLER

ENTREPRENEURIAL MARKETING: BEYOND PROFESSIONAL MARKETING

In Entrepreneurial Marketing: Beyond Professional Marketing a renowned team of marketing leaders including the Father of Modern Marketing Professor Philip Kotler delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book some of the marketing sector s brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments.

Special Price ฿790.50 was ฿850.00
Book Format : Hardcover
Availability : Dispatch in 3-5 Business days
(Save ฿59.50)
SKU
BOO101310283116
More Information
ISBN 9781119835202
Weight (kgs.) 0.50
Author KOTLER ET AL.
Publisher JOHN WILEY & SONS SINGAPORE PTE.
Publication Date Feb 28, 2023
Book Size (cm.) 22.8 x 15.2 x 2
Dimension Length(ยาว)(CM) 22.80
Dimension Width(กว้าง)(CM) 15.20
Dimension High(สูง/หนา)(CM) 2.00
Language English
You may also like this