Usage of Cookies for Collecting Data
What are Cookies?
Cookies are a type of files comprising of texts. Cookies will be created when user accesses to the website in which the server has created Cookies. Cookies will be stored in your browser when you visit that website in which Cookies’ content can be retrieved or read only by the server that created such Cookies and such content will be sent back to the original website of each visit. Texts contained in Cookies typically consist of identifiable data, website’s name and some numbers and texts. Cookies will store details of the website's browsing behaviour and what is frequently chosen by you and your browser.
What category of Cookies used by the Company?
While visiting or using services of the Site, you may find the Company’s use of the following Cookies:
Advertising Cookies will be stored in your browser by ad servers for promoting and advertising the products to you. Ad servers will use these category of Cookies for collecting your data while visiting the Site or other websites and will select advertisement to be presented to your browser. They will then collect data on whether the advertisement has been viewed or not. Cookies may use data transmitted in online media and content collected from the services to understand user’s requirement for purpose of website customization and advertising campaigns to suit your interests.
Analytical Cookies and measuring performance
Analytical Cookies are used to analyze which channel users/site visitors access to the Site, what category of response to the Site and which Site’s content is viewed. These category of Cookies will help Company collect data and be informed which operations/features of the Site that operate the best and which operations/features of the Site should be improved for better performance of the Site. These Cookies allow Company to measure performance such as processing the number of pages you have accessed and the number of specific group of users. Such data will be used to analyze user’s behavior patterns.
Company’s Cookies are called “Site Owner’s Cookies”. These Cookies are necessary for the Site in order for the Site to operate properly and normally.
In case of no Site Owner’s Cookies or you choose to disable function of these Cookies in your browser, it may result in malfunction of the Site.
User’s Preference Cookies
These Cookies are used to enable the Site to memorize, determine and setup personalization of person who visited/used services on the Site. Also, these Cookies are used to keep tracking record of websites viewed by the user and memorize personal preference of the user of each visit on such websites for those who visited the Site and returned back are not required to set up again, for example, language or text setting appeared on the website that you had visited.
Site Management Cookies
These Cookies are used to enable the Site to acknowledge and identify your data and identity all the times while you are using services on the Site for preventing you from unexpected disconnection from the Site. You are unable to inactivate only these Cookies. If you wish to do so, all categorys of other Cookies will be altogether inactive.
Third Party’s Cookies
These Cookies may be stored in your browser when you visit websites in which services are provided by several companies, including ours. These Cookies allow third parties whose services are provided on that website to collect your data as well.
Details of Cookies used in Company’s Site
|Google Analytics||Analytical Cookies and User’s Preference Cookies||Analytical Cookies, and performance measurement, allow us to measure performance such as processing the number of pages you have accessed and the number of specific group of users. Such data will be used to analyze user’s behavior patterns and, User’s Preference Cookies will provide convenience when you return to the website again. We will use the data to customize the website according to your usage style.||https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage|
|CloudFlare||Analytical Cookies and measuring performance||Analytical Cookies, and performance measurement, allow us to measure performance such as processing the number of pages you have accessed and the number of specific group of users. Such data will be used to analyze user’s behavior patterns.||https://www.cloudflare.com/cookie-policy/|
|Ematic||Advertising Cookies||This category of Cookies will be stored on your device to collect access data and the links you have visited and tracked. In addition, Third Party’s Cookies may use data transmitted on online media and content collected from the services to understand user’s requirements for purpose of customizing the website and advertising campaigns to suit your interests.||https://www.ematicsolutions.com/en/privacy-and-data-protection-policy/|
|Advertising Cookies||This category of Cookies will be stored on your device to collect access data and the links you have visited and tracked. In addition, Third Party’s Cookies may use data transmitted on online media and content collected from the services to understands user’s requirement for customizing the website and advertising campaigns to suit your interests.||https://www.facebook.com/policies/cookies|
|Advertising Cookies||This category of Cookies will be stored on your device to collect access data and the links you have visited and tracked. In addition, Third Party’s Cookies may use data transmitted on online media and content collected from the services to understands user’s requirement for customizing the website and advertising campaigns to suit your interests.||https://policies.google.com/privacy?hl=en-US|
If you wish to disable and de-authorize used on Company’s Site, you can do so by following the procedure as stated for each browser that you are using. You can choose to check a procedure for each browser as follows:
For mobile phone/tablet
This website may contain a link to other website. If you press a link to another website, it may allow third parties to collect and disclose your data. The Company has no control over those other websites and is not responsible for any privacy statement of those websites. When you leave Company’s website, it is recommended that you read privacy statement of every website you visit.
Personal Data Protection Policy
Revision of this Policy
The Company reserves the right to revise this policy as it deems reasonably necessary. Upon the revision, you will be informed of such revision by the Company (identified as the “Latest Revision Version” of the policy that applies). Any revision or modification to this policy will be effective immediately once the Company announces on the Site.
The Company encourages you to thoroughly read and understand this policy in order for you to understand your right and Company’s working procedure. Please be noted that once the Company notifies you of any policy revision and you click “accept” button to acknowledge the Latest Revision Version of this policy announced on this Site together with your continuance of using or visiting the Site, in such cases, it shall be deemed that you have voluntarily given a consent and agreed that the Latest Revision Version of the policy will be applied and binding upon you in all aspects.
If you wish to exercise any of your rights as specified in section “Right of Data Subject” as aforementioned, you can inform the Company of your intention to exercise such rights through the following channels of Company:
The Company's Personal Data Protection Working Team
Asia Book Company Limited
Data Protection Officer: Data Protection Officer
E-mail: [email protected]
Please specify the e-mail subject: “Informing the intention to exercise the right of the personal data owner.”
Address: 99 Soi Rubia, Sukhumvit 42 Road, Phrakanong, Klongtoey, Bangkok 10110, Thailand
Build an effective and practical digital marketing strategy with this bestselling guide covering everything from automation and analytics to integrating AI.View more
Build an effective and practical digital marketing strategy with this bestselling guide covering everything from automation and analytics to integrating AI.
Digital Marketing Strategy is a global bestseller and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated this third edition covers the integration of AI in marketing e-commerce marketing automation affiliate marketing and how to use digital analytical tools plus new strategies for the latest cookie changes and privacy protection.
Digital Marketing Strategy will show you how to effectively select align and manage digital channels and operations to streamline a successful digital marketing strategy for measurable optimized results. Recommended by the Chartered Institute of Marketing (CIM) it is supported by real-world case studies from the likes of Coca-Cola Spotify Airbnb Adidas and Hostelworld as well as checklists key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals.
Accompanying online resources consist of practical implementation guides spanning SEO paid-search email lead-generation as well as presentation slides and activity sheets.View less
|Publication Date||May 03, 2022|
|Book Size (cm.)||15.7 x 23.4 x 2.2|
ROHRS, JEFFREY K.