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CROSSOVER CREATIVITY: REAL-LIFE STORIES ABOUT WHERE CREATIVITY COMES FROM

Ideas don’t just happen they don’t spring from nowhere.
Ideas come to life from everything that’s already inside our brains.
Because new ideas are actually a new reaction between existing ideas.
This means creativity is about finding ways to put unrelated disconnected things together.
When two unrelated things come together something new springs into existence they form a third thing and that becomes a new idea.
That’s Crossover Creativity.
The more you read watch observe and consume the more fuel for ideas you have in your brain the more crossover creativity will happen for you.
In this latest collection of stories about creativity in real-life situations Dave Trott presents examples of crossover creativity in action – as a guide for those who have to generate ideas in advertising business sport or anywhere in the wider world.

Special Price ฿618.45 was ฿665.00
Book Format : Paperback
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SKU
BOO201310285169
More Information
ISBN 9780857199881
Weight (kgs.) 0.35
Author TROTT, DAVE
Publisher HARRIMAN HOUSE
Publication Date Feb 07, 2023
Book Size (cm.) 13.84 x 2.03 x 21.4
Dimension Length(ยาว)(CM) 21.40
Dimension Width(กว้าง)(CM) 13.84
Dimension High(สูง/หนา)(CM) 2.03
Language English
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