-30%
OFF

CRISIS COMMUNICATION STRATEGIES (2ND ED.): PREPARE, RESPOND AND RECOVER EFFECTIV

Crisis Communication Strategies is a must-have guide that covers the whole span of a crisis from preparing and laying the groundwork before it occurs during the incident and the aftermath including the move to recovery and beyond. It guides readers through each phase providing details of what to consider what should be done and tips and checklists for improved responses. This second edition of Crisis Communication Strategies provides new sections on managing long-running crises and the phases of crises. It also contains new content looking at behavioral communication as a tactic during a crisis and how to ensure diversity and inclusivity at a time of crisis. Supported by brand new case studies and examples from responses to events including the British Post Office scandal Burger King s misfired International Women s Day campaign Yorkshire cricket s racism scandal and Peloton s crises. It also explores the role of leadership in a crisis and developing a crisis communication response that has people at the heart of it. It is an essential guide for PR and communication professionals who wish to protect their company and build long-term resilience.

Special Price ฿794.50 was ฿1,135.00
Book Format : Paperback
(Save ฿340.50)
SKU
BOO201310282394
Out of stock
More Information
ISBN 9781398609419
Weight (kgs.) 0.50
Author COLEMAN, AMANDA
Publisher KOGAN PAGE
Publication Date Mar 03, 2023
Book Size (cm.) 23.4 x 15.6 x 2
Dimension Length(ยาว)(CM) 23.40
Dimension Width(กว้าง)(CM) 15.60
Dimension High(สูง/หนา)(CM) 2.00
Language English
You may also like this