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PRODUCTIVE TENSIONS: HOW EVERY LEADER CAN TACKLE INNOVATION'S TOUGHEST TRADE-OFF

Why is leading innovation in today s dynamic business environment so distressingly hit-or-miss? More than 90 percent of high-potential ventures don t reach their projected targets. Surveys show that 80 percent of executives consider innovation crucial to their growth strategy but only 6 percent are satisfied with their innovation performance. Should leaders aim for Steve Jobs-level genius shower their projects with resources or lean in to luck and embrace uncertainty? None of the above say Christopher Bingham and Rory McDonald.

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Book Format : Hardcover
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SKU
BOO101310282509
More Information
ISBN 9780262046930
Weight (kgs.) 0.41
Author BINGHAM & MCDONALD
Publisher MIT PRESS
Publication Date Apr 26, 2022
Book Size (cm.) 15.2 x 22.9 x 2.2
Dimension Length(ยาว)(CM) 22.90
Dimension Width(กว้าง)(CM) 15.20
Dimension High(สูง/หนา)(CM) 2.20
Language English
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