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CAN MARKETING SAVE THE PLANET?: 101 PRACTICAL WAYS TO USE SUSTAINABLE MARKETING

In our fast-moving and consumer-driven world - in which more than 10 million people are Marketers - social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly.

From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good.

Special Price ฿869.25 was ฿1,159.00
Book Format : Hardcover
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SKU
BOO101310294358
More Information
ISBN 9781399411257
Weight (kgs.) 0.45
Author CARVILL & BUTLER 
Publisher BLOOMSBURY UK
Publication Date Jan 04, 2023
Book Size (cm.) 23.39 x 15.29 x 2.54
Dimension Length(ยาว)(CM) 23.39
Dimension Width(กว้าง)(CM) 15.29
Dimension High(สูง/หนา)(CM) 2.54
Language English
File Size 0.00
Number of Pages 288
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