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BUSINESS ADVENTURES

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What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety.

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Book Format : Paperback
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SKU
BOO201310034539
More Information
ISBN 9781473611528
Weight (kgs.) 0.32
Author BROOKS, JOHN
Publisher JOHN MURRAY (HODDER HEADLINE)
Publication Date Jul 27, 2134
Book Size (cm.) 14.4 x 20.4 x 3.0
Language English
File Size 0.00
Number of Pages 464
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