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BUILT TO LAST (3RD ED.): SUCCESSFUL HABITS OF VISIONARY COMPANIES

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This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies.' Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day - as start-ups, as midsize companies and as large corporations. Throughout, the authors asked- 'What makes the truly exceptional companies different from other companies?'

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SKU
BOO201310019492
More Information
ISBN 9781844135844
Weight (kgs.) 0.59
Author COLLINS & PORRAS
Publisher THE RANDOM HOUSE GROUP LIMITED
Book Size (cm.) 16.2 x 24.0 x 3.5
Language English
File Size 0.00
Number of Pages 368
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