-7%
OFF

BRAND TURNAROUND: HOW BRANDS GONE BAD RETURNED TO GLORY...AND THE 11 GAME CHANGERS THAT MADE THE DIFFERENCE

Position your company to handle any brand crisis--instantly and effectively Toyota, Tylenol, and Goldman Sachs all made the best of serious brand crises. You can, too, with Brand Turnaround! Brand Turnaround examines a number of brand crises--explaining first what went wrong and then revealing the steps companies took to manage their recovery--all while giving you practical insight and methods you can use to make a positive difference in your brand. You get the tools you need to develop a game plan within eight hours of the incident to prevent the problem from spreading; create a company culture designed to handle situations quickly and effectively; and manage emotions during the toughest days. Karen Post is a branding/marketing consultant and professional speaker known as The Branding Diva(R). She cofounded Oddpodz, a blogging community for entrepreneurs, businesses, and marketers.
Special Price ฿925.35 was ฿995.00
Book Format : Hardcover
(Save ฿69.65)
SKU
BOO101310024861
Out of stock
More Information
ISBN 9780071775281
Weight (kgs.) 0.56
Author POST, KAREN
Publisher MCGRAW-HILL INTERNATIONAL ENTERPRISES, INC.
Publication Date Dec 01, 2011
Book Size (cm.) 160x236x23
Language English
Number of Pages 265
You may also like this