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BLUE OCEAN SHIFT: BEYOND COMPETING - PROVEN STEPS TO INSPIRE CONFIDENCE

Drawing on more than a decade of new work Kim and Mauborgne show you how to move beyond competing how to inspire people s confidence and seize new growth guiding you step by step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance Kim and Mauborgne deliver the definitive guide to shift yourself your team or your organization to new heights of confidence market creation and growth. They show why non-disruptive creation is as important as disruption in seizing new growth.

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Special Price ฿476.00 was ฿595.00
Book Format : Paperback
Availability : Dispatch in 3-5 Business days
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SKU
BOO201310280383
More Information
ISBN 9781509832217
Weight (kgs.) 0.50
Author KIM & MAUBORGNE
Publisher MACMILLAN DISTRIBUTION LTD.
Publication Date Dec 08, 2022
Book Size (cm.) 13.0 x 19.7 x 3
Dimension Length(ยาว)(CM) 19.70
Dimension Width(กว้าง)(CM) 13.00
Dimension High(สูง/หนา)(CM) 3.00
Language English
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