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BIG DATA: HOW THE INFORMATION REVOLUTION IS TRANSFORMING OUR LIVES

Is the Brexit vote successful big data politics or the end of democracy? Why do airlines overbook, and why do banks get it wrong so often? How does big data enable Netflix to forecast a hit, CERN to find the Higgs boson and medics to discover if red wine really is good for you? And how are companies using big data to benefit from smart meters, use advertising that spies on you and develop the gig economy, where workers are managed by the whim of an algorithm?

The volumes of data we now access can give unparalleled abilities to make predictions, respond to customer demand and solve problems. But Big Brother's shadow hovers over it. Though big data can set us free and enhance our lives, it has the potential to create an underclass and a totalitarian state.

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SKU
BOO201310242960
More Information
ISBN 9781785782343
Weight (kgs.) 0.22
Author CLEGG, BRIAN
Publisher ICON BOOKS
Publication Date Aug 03, 2017
Book Size (cm.) 12.9 x 19.8 x 1.7
Language English
File Size 0.00
Number of Pages 176
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