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AUTOMACTIC CUSTOMER, THE: CREATING A SUBSCRIPTION BUSINESS IN ANY INDUSTRY

In The Automatic Customer, John Warrillow provides the essential blueprint for turning your customers into subscribers. The lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The secret - no matter what industry you're in - is finding and keeping automatic customers. These days virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business. Subscription is the key to increasing cash flow, igniting growth and boosting the value of your company. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 per cent of sales growth, The Automatic Customer will be your secret weapon. 'Read, apply and watch your bank deposits grow every month' Chris Guillebeau, bestselling author of The $100 Startup. "If you have a business, or are thinking about starting one, this book will be the best investment you've ever made." (Bo Burlingham, editor-at-large of Inc. and author of Small Giants and Finish Big). John Warrillow, the author of Built to Sell, is the founder of The Value Builder SystemT where advisors help company owners increase the value of their business. Previously, he founded Warrillow & Co., a subscription-based research business dedicated to helping Fortune 500 companies market to small business owners. A sought-after speaker and popular columnist, he lives in Toronto.
Special Price ฿596.25 was ฿795.00
Book Format : Paperback
(Save ฿198.75)
SKU
BOO201310006848
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More Information
ISBN 9780241185018
Weight (kgs.) 0.30
Author WARRILLOW, JOHN
Publisher PENGUIN GROUP (UK)
Publication Date Feb 05, 2015
Book Size (cm.) 153x234x16
Language English
Number of Pages 224
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