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EMOTIONOMICS

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฿750
EMOTIONOMICS

EMOTIONOMICS

 HILL, DAN

Paperback

฿750

Out of stock

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Synopsis: EMOTIONOMICS

'I believe that 'emotion' is where it's at' - Tom Peters. For far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, much less acted on it. In this fully revised edition, "Emotionomics" will help you to understand emotions in terms of business opportunities - both in the marketplace and in the workplace. In today's highly competitive marketplace where many products look alike, it is the emotional benefit that can make the difference. At the same time, companies with engaged, productive work forces will undoubtedly achieve competitive advantage. Dan Hill's book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees, to help you to leverage emotions for business success in terms of branding, product design, advertising, sales, customer satisfaction, leadership and employee management. Emotions matter and "Emotionomics" will help you to step closer to customers and employees, but step ahead of your competitors.

Product Details

ISBN 9780749461898
Weight 0.504
Publisher KOGAN PAGE
Book Size (cm.) 234 x 153
Language English
Number of Pages 288

Highlight

'I believe that 'emotion' is where it's at' - Tom Peters. For far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, much less acted on it. In this fully revised edition, "Emotionomics" will help you to understand emotions in terms of business opportunities - both in the marketplace and in the workplace. In today's highly competitive marketp view all

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