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DRUCKER ON MARKETING: LESSONS FROM THE WORLD'S MOST INFLUENTIAL BUSINESS THINKER

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DRUCKER ON MARKETING: LESSONS FROM THE WORLD'S MOST INFLUENTIAL BUSINESS THINKER
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DRUCKER ON MARKETING: LESSONS FROM THE WORLD'S MOST INFLUENTIAL BUSINESS THINKER

Hardcover

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คำที่เกี่ยวข้อง MARKETING MANAGEMENT (& CRM)

Synopsis: DRUCKER ON MARKETING: LESSONS FROM THE WORLD'S MOST INFLUENTIAL BUSINESS THINKER

This title is the essential marketing wisdom of peter drucker. "Bill Cohen's interpretation of Drucker's work has never been needed more than today, when marketing spells the difference between success and failure". (Frances Hesselbein, President and CEO, The Frances Hesselbein Leadership Institute). "It is my desire that those in positions of influence, especially executives, professors, and students, take Cohen's advice in this book to heart and help their organizations to help us all". (Joseph A. Maciariello, Horton Professor of Management, The Drucker School of Management, and coauthor of "The Drucker Difference"). "Drucker on Marketing reflects Bill Cohen's unique ability to understand and communicate Peter Drucker's thoughts and ideas about [marketing] with the added touch of how to implement them in a dynamic and changing world". (C. William Pollard, Chairman Emeritus, The ServiceMaster Company). "Drucker said it best when he said that marketing and innovation are the most important business functions because they generate new customers. So, believe me, anything he said about marketing is worth reading. There's no better thinker". (Jack Trout, global marketing expert, President, Trout & Partners Ltd., and bestselling coauthor of "Positioning"). "Bill Cohen has synthesized and analyzed and brought to life the single subject that, in many respects, lies at the heart of all of Drucker's writing: how to create a customer. This is a major contribution". (Rick Wartzman, Executive Director, The Drucker Institute, and columnist for Forbes.com).

Product Details

ISBN 9780071778626
Weight 0.557
Publisher MCGRAW-HILL INTERNATIONAL ENTERPRISES, INC.
Book Size (cm.) 160x236x27
Language English
Number of Pages 288

Highlight

This title is the essential marketing wisdom of peter drucker. "Bill Cohen's interpretation of Drucker's work has never been needed more than today, when marketing spells the difference between success and failure". (Frances Hesselbein, President and CEO, The Frances Hesselbein Leadership Institute). "It is my desire that those in positions of influence, especially executives, professors, and students, take Cohen's advice in this book to heart and help their organizations to help us all". (Joseph A. Macia view all

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COHEN, WILLIAM

about author

William A. Cohen, Ph.D. (Pasadena, CA) is an authority on leadership and strategy formulation and deployment. He gives speeches and seminars for the Industrial College of the Armed Forces, the Air War College, the FBI Academy, all four armed services, and corporations from Boeing to The Cheesecake Factory. He is the author of many books including The New Art of the Leader, The Wisdom of the Generals , and How to Make It Big as a Consultant (978-0-8144-7073-2).

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