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DETAIL IN TYPOGRAPHY

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฿850
DETAIL IN TYPOGRAPHY

DETAIL IN TYPOGRAPHY

 HOCHULI, JOST

Paperback

฿850

Out of stock

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Synopsis: DETAIL IN TYPOGRAPHY

An attractive, interesting layout can certainly attract and please the reader; but when the details are not good, reading requires more effort and any pleasure is short-lived. 'Detail in Typography' is a concise and close-up view of the subject. It considers all the elements that constitute a column of text letters, words, the line, and the space around these elements - and it discusses what is essential for the legibility of text. Yet this is more than a guide to correct typography. How is it, Hochuli asks, that text can be set perfectly and yet look insufferably dull? Answers may be found here, not least in the way the book itself has been set and produced. 'Detail in Typography' was first published in 1987, in seven different languages. This is a fully revised and extended edition. AUTHOR: Jost Hochuli is a Swiss typographer, internationally renowned for his book design work. As a teacher, he has had long experience in Zurich and his home town of St. Gallen. As writer and editor, his books include 'Book Design in Switzerland' (1993), 'Designing Books' (1996), and 'Jost Hochuli: Printed Matter, Mainly Books' (2002). He has edited and designed the annually published Typotron series of booklets (1983 98) and the Edition Ostschweiz (from 2000). SELLING POINTS: This book is more than a guide to correct typography, it is a useful handbook for typographers. Already in its third English edition 100 colour illustrations

Product Details

ISBN 9783721209273
Weight 0.5
Publisher ACC
Language English

Highlight

An attractive, interesting layout can certainly attract and please the reader; but when the details are not good, reading requires more effort and any pleasure is short-lived. 'Detail in Typography' is a concise and close-up view of the subject. It considers all the elements that constitute a column of text letters, words, the line, and the space around these elements - and it discusses what is essential for the legibility of text. Yet this is more than a guide to correct typography. How is it, Hochuli asks, that text can be view all

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