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DESIGNING B2B BRANDS: LESSONS FROM DELOITTE AND 195,000 BRAND MANAGERS

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DESIGNING B2B BRANDS: LESSONS FROM DELOITTE AND 195,000 BRAND MANAGERS
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DESIGNING B2B BRANDS: LESSONS FROM DELOITTE AND 195,000 BRAND MANAGERS

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Synopsis: DESIGNING B2B BRANDS: LESSONS FROM DELOITTE AND 195,000 BRAND MANAGERS

Get tactical insight from the top business-to-business branding experts-and gain a global presence This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organization, to help other business-to-business operations deliver a high-impact, value-added brand experience. This book will illustrate all the components of an integrated brand identity system, and how they can be crafted and implemented for optimal effect. Here, the speculative is replaced by the proven: a seamless framework for global brand success, created and followed by an organization renowned for its consulting and advisory services. Features essential up-to-date strategies for keeping your brand fresh and enduring Addresses the role of designers; the marketing and communication function; human resources and talent teams; agencies and vendors; and more Considers the impact of digital and social media, two massive forces requiring new thinking for B2B brands Incorporates best practices for emerging markets With guidance that takes you on a clear, linear path toward achieving your brand objectives, this impressive single-source volume is the one book no business marketing professional should be without.

Product Details

ISBN 9781118457474
Weight 0.97
Publisher JOHN WILEY & SONS SINGAPORE PTE. LED.
Book Size (cm.) 22.6x28.3x1.7
Language English
Number of Pages 224

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Get tactical insight from the top business-to-business branding experts-and gain a global presence This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organization, to help other business-to-business operations deliver a high-impact, value-added brand experience. This book will illustrate all the components of an integrated brand identity system, and how they can be crafted and implemente view all

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