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DESIGN THINKING FOR STRATEGIC INNOVATION: WHAT THEY CAN'T TEACH YOU AT BUSINESS OR DESIGN SCHOOL

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฿1,050
DESIGN THINKING FOR STRATEGIC INNOVATION: WHAT THEY CAN'T TEACH YOU AT BUSINESS OR DESIGN SCHOOL

DESIGN THINKING FOR STRATEGIC INNOVATION: WHAT THEY CAN'T TEACH YOU AT BUSINESS OR DESIGN SCHOOL

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฿1,050

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คำที่เกี่ยวข้อง BUSINESS INNOVATION

Synopsis: DESIGN THINKING FOR STRATEGIC INNOVATION: WHAT THEY CAN'T TEACH YOU AT BUSINESS OR DESIGN SCHOOL

A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems. Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework for these business challenges through exercises, activities, and resources. An essential guide for any business seeking to use design thinking as a problem-solving tool as well as a business method to transform companies and cultures The framework is based on work developed by the author for an executive program in Design Thinking taught in Harvard Graduate School of Design Author Idris Mootee is a management guru and a leading expert on applied design thinking Revolutionize your approach to solving your business's greatest challenges through the power of Design Thinking for Strategic Innovation .

Product Details

ISBN 9781118620120
Weight 0.67
Publisher JOHN WILEY & SONS SINGAPORE PTE. LED.
Book Size (cm.) 20.4x21x1.8
Language English
Number of Pages 224

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A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about crea view all

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MOOTEE, IDRIS

about author

dris is a highly acclaimed strategic innovation expert with a long history of working as an advisor to top executives of Fortune 500 companies. Recognizing that many organizations understand the importance of innovation but fall short when it comes to execution, he partners with global clients across sectors to identify and implement strategic innovation processes, address critical challenges in innovation program design and develop new-game strategies.

The author of five books on strategic innovation, marketing and branding – including his most recent, Design Thinking and Strategic Innovation (Wiley and Sons, 2013) – he is a visiting lecturer on strategy, innovation and design thinking at several graduate programs and frequently speaks on these subjects as business conferences and executive retreats. Prior to founding Idea Couture, Idris held a number of senior and executive management positions, including Global Chief Strategist with Blast Radius (WPP), Global Head of Strategy with Organic (OMC), President and Chief Strategy Officer with Live Lowe and Partners (IPG) and Chief Strategy Officer with CBIZ E-solutions (CBIZ).

Idris received his management education from the London Business School (Management Science), Harvard Business School (Marketing Management) and London Brunel Graduate School (Innovation and Technology Management).

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