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DAMN GOOD ADVICE (FOR PEOPLE WITH TALENT!)

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DAMN GOOD ADVICE (FOR PEOPLE WITH TALENT!)
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DAMN GOOD ADVICE (FOR PEOPLE WITH TALENT!)

Paperback

฿385
฿288.75
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คำที่เกี่ยวข้อง ACHIEVING CAREER & SUCCESS (IN

Synopsis: DAMN GOOD ADVICE (FOR PEOPLE WITH TALENT!)

'DAMN GOOD ADVICE (for people with talent!)' is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensable lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparable life of 'Master Communicator' George Lois, the original "Mad Man" of Madison Avenue. Written and compiled by the man 'The Wall Street Journal'called "prodigy, enfant terrible, founder of agencies, creator of legends" each step is borne from a passion to succeed and a disdain for the status quo. Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity. Poignant, punchy and to-the-point, 'DAMN GOOD ADVICE (For People With Talent!)', is a must have for anyone on a quest for success.

Product Details

ISBN 9780714863481
Weight 0.452
Publisher PHAIDON PRESS LTD.
Book Size (cm.) 178 x120x20
Dimension Width(กว้าง)(CM) 12.96
Dimension Length(ยาว)(CM) 12.96
Dimension High(สูง/หนา)(CM) 20.32
Language English
Number of Pages 192

Highlight

'DAMN GOOD ADVICE (for people with talent!)' is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensable lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparable life of 'Master Communicator' George Lois, the original "Mad Man" of Madison Avenue. Written and compiled by the man 'The Wall Street Journal view all

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LOIS, GEORGE

about author

An American art director, designer, and author. Lois is perhaps best known for over 92 covers he designed for Esquire magazine from 1962 to 1972. In 2008, The Museum of Modern Art exhibited 32 of Lois' Esquire covers. On May 18, 2008, the New York Times published a correction of an April 27, 2008 review of a George Lois art exhibit. In the correction, the Times stated that the "Think Small" Volkswagen ad campaign and the "I Want My Maypo" campaign were not created by George Lois. The correction identified Julian Koenig and Helmut Krone as the creators of the Volkswagen ad campaign, and John and Faith Hubley as the creators of the Maypo campaign, contradicting Lois' published claims of credit for these ad campaigns. The June 19, 2009 episode of This American Life featured a segment in which several of Lois' former associates claimed he took credit for ad campaigns, ad copy and Esquire covers that were partially or wholly the work of others. The program contained interviews with Carl Fischer (the photographer who shot most of the Esquire covers, including some falsely claimed by Lois, such as the one of St. Patrick's Cathedral) and two of Lois' former partners, Julian Koenig and Fred Papert. The program, produced by Sarah Koenig, daughter of Julian Koenig, interviewed her father, who said: "In my instance, the greatest predator of my work was my one-time partner George Lois, who is a most heralded and talented art director/designer, and his talent is only exceeded by his omnivorous ego. So where it once would've been accepted that the word would be 'we' did it, regardless of who originated the work, the word 'we' evaporated from George's vocabulary and it becam...

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