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CUSTOMER GENIUS

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CUSTOMER GENIUS
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CUSTOMER GENIUS

Hardcover

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Synopsis: CUSTOMER GENIUS

Hello, I am your customer. Do you see the world like I do? Its simple really. Start with me and everything else follows. Together we can do extraordinary things. Are you ready?

10 building blocks, 30 practical tools, 50 inspirational stories. From Amazon to Banyan Tree, Quintessentially to Zipcars, explore 50 of the worlds leading customer businesses. The rise of Air Asia, and the collaboration of Boeing; the segmented focus of Club Med, and the customer vision of Disney; the imagination of Camper, and the desire for the Nintendo Wii; the realism of Dove, and the tribal loyalty of Harley Davidson. The genius of a customer-centric business is that it works from the outside in. It attracts, serves and retains the best customers as its route to profitability and growth. Isnt it about time you started doing business from the outside in?

Product Details

ISBN 9781841127880
Weight 0.6396
Publisher JOHN WILEY & SONS SINGAPORE PTE. LED.
Book Size (cm.) 164.08 x 171.96 x 27.94
Language English
Number of Pages 406

Highlight

Hello, I am your customer. Do you see the world like I do? Its simple really. Start with me and everything else follows. Together we can do extraordinary things. Are you ready? 10 building blocks, 30 practical tools, 50 inspirational stories. From Amazon to Banyan Tree, Quintessentially to Zipcars, explore 50 of the worlds leading customer businesses. The rise of Air Asia, and the collaboration of Boeing; the segmented focus of Club Med, and the customer vision of Disney; the imagination of Camper, and the desire for the Ni view all

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FISK, PETER

about author

Are you ready to change your world? Peter helps you to make sense of a fast-changing world, volatile and vibrant, to help you develop better strategies for your business and brand, innovation and marketing ... to find your own space, change the game, and shape markets in your own vision. He is a bestselling author and inspiring keynote speaker. He is idea-stretching and action-driving. Having started in nuclear physics, he went on to manage brands like Concorde, launch innovations with Virgin, work in sectors as diverse as fashion and pharma, technology and travel, and lead a global education business. He combines logic and intuition, focus and creativity, helping you think bigger and different. Peter was recently included in the prestigious Thinkers 50 Guru Radar, the best new business thinkers. His real skill is in seeking out the most interesting new businesses around the world, fusing their ideas, big and small, into practical and actionable solutions for you.

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