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CONTAGIOUS: HOW TO BUILD WORD OF MOUTH IN THE DIGITAL AGE

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฿395
CONTAGIOUS: HOW TO BUILD WORD OF MOUTH IN THE DIGITAL AGE

CONTAGIOUS: HOW TO BUILD WORD OF MOUTH IN THE DIGITAL AGE

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฿395

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Synopsis: CONTAGIOUS: HOW TO BUILD WORD OF MOUTH IN THE DIGITAL AGE

Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.

Product Details

ISBN 9781471111709
Weight 0.18
Publisher SIMON & SCHUSTER UK LTD.
Book Size (cm.) 130x189x14
Dimension Width(กว้าง)(CM) 5.1181
Dimension Length(ยาว)(CM) 0.5906
Dimension High(สูง/หนา)(CM) 7.7559
Language English
Number of Pages 256

Highlight

Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times mo view all

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BERGER, JONAH

about author

Jonah Berger is a Marketing professor at the Wharton School at the University of Pennsylvania. He has published dozens of articles in top-tier academic journals, and popular accounts of his work have appeared in places like The New York Times, The Wall Street Journal, The Washington Post, Science, Harvard Business Review, Wired, BusinessWeek, and Fast Company. His research has also been featured in The New York Times Magazine's annual "Year in Ideas" issue.

Berger has been recognized with awards for both scholarship and teaching, including being named Wharton's "Iron Prof" in recognition of awesome faculty research. He received his Ph.D. from the Stanford Graduate School of Business.

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