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CONFESSIONS OF AN ADVERTISING MAN

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CONFESSIONS OF AN ADVERTISING MAN
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CONFESSIONS OF AN ADVERTISING MAN

Paperback

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คำที่เกี่ยวข้อง ADVERTISING & PROMOTION

Synopsis: CONFESSIONS OF AN ADVERTISING MAN

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. Regarded as the father of modern advertising David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else". Ogilvy was an expert in management. If you aspire to be a good manager in any kind of business then this is a must read. His views are timeless and form a blueprint for good practice in business. Confessions of an Advertising Man is the standard introduction to advertising, written in the bracingly robust style that has become the Ogilvy hallmark.

Product Details

ISBN 9781904915379
Weight 0.454
Publisher NO EXIT PRESS / SOUTHBANK
Book Size (cm.) 153x243x20
Dimension Width(กว้าง)(CM) 6.0630
Dimension Length(ยาว)(CM) 0.5512
Dimension High(สูง/หนา)(CM) 9.1732
Language English
Number of Pages 194

Highlight

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. Regarded as the father of modern advertising David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In p view all

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OGILVY, DAVID

about author

In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote three books about the basic principles of modern advertising: Confessions of an Advertising Man, Blood, Brains & Beer and Ogilvy on Advertising. Sadly, he died in 1999. --This text refers to an alternate Paperback edition.

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