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COMPETITIVE STRATEGY (PB): TECHNIQUES FOR ANALYZING INDUSTRIES AND COMPETITORS

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COMPETITIVE STRATEGY (PB): TECHNIQUES FOR ANALYZING INDUSTRIES AND COMPETITORS
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COMPETITIVE STRATEGY (PB): TECHNIQUES FOR ANALYZING INDUSTRIES AND COMPETITORS

Paperback

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คำที่เกี่ยวข้อง BUSINESS COMPETITION

Synopsis: COMPETITIVE STRATEGY (PB): TECHNIQUES FOR ANALYZING INDUSTRIES AND COMPETITORS

First time in paperback for this classic of business theory.

Product Details

ISBN 9780743260886
Weight 0.4808
Publisher SIMON & SCHUSTER UK LTD.
Book Size (cm.) 155.96 x 230.12 x 29.97
Dimension Width(กว้าง)(CM) 12.96
Dimension Length(ยาว)(CM) 12.96
Dimension High(สูง/หนา)(CM) 20.32
Language English
Number of Pages 608

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First time in paperback for this classic of business theory.

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PORTER, MICHAEL E.

about author

Michael Porter is an economist, researcher, author, advisor, speaker and teacher. Throughout his career at Harvard Business School, he has brought economic theory and strategy concepts to bear on many of the most challenging problems facing corporations, economies and societies, including market competition and company strategy, economic development, the environment, and health care. His extensive research is widely recognized in governments, corporations, NGOs, and academic circles around the globe. His research has received numerous awards, and he is the most cited scholar today in economics and business. While Dr. Porter is, at the core, a scholar, his work has also achieved remarkable acceptance by practitioners across multiple fields.

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