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COMPETITIVE SME: BUILDING COMPETITIVE ADVANTAGE THROUGH MARKETING EXCELLENCE FOR SMALL TO MEDIUM SIZED ENTERPRISES

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COMPETITIVE SME: BUILDING COMPETITIVE ADVANTAGE THROUGH MARKETING EXCELLENCE FOR SMALL TO MEDIUM SIZED ENTERPRISES
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COMPETITIVE SME: BUILDING COMPETITIVE ADVANTAGE THROUGH MARKETING EXCELLENCE FOR SMALL TO MEDIUM SIZED ENTERPRISES

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คำที่เกี่ยวข้อง SMALL BUSINESS (SMEs)

Synopsis: COMPETITIVE SME: BUILDING COMPETITIVE ADVANTAGE THROUGH MARKETING EXCELLENCE FOR SMALL TO MEDIUM SIZED ENTERPRISES

"Competitive SME" is a comprehensive guide to grasping the competitive and marketing opportunities facing small to medium size enterprises today. Inspired and driven by the EU initiative future SMETM, it gives essential advice on how, by implementing a clear and focused strategy and using simple tools, you can survive, thrive, and compete. It outlines a simple yet effective model that will allow you to: create and manage effective marketing and branding processes; better engage with your market, creating and projecting real value; increase your worth to the market with corresponding increase in revenue; maximise your resources, however limited; and, ensure that your competitive edge and U.S.P. is amplified and sustained. Packed with simple but effective tools, "Competitive SME" is an essential, practical handbook for any manager or owner of an SME / SMB who wants to outperform their competitors.

Product Details

ISBN 9780749468507
Weight 0.354
Publisher Kogan (TBS)
Book Size (cm.) 155x235x12
Dimension Width(กว้าง)(CM) 12.96
Dimension Length(ยาว)(CM) 12.96
Dimension High(สูง/หนา)(CM) 20.32
Language English
Number of Pages 232

Highlight

"Competitive SME" is a comprehensive guide to grasping the competitive and marketing opportunities facing small to medium size enterprises today. Inspired and driven by the EU initiative future SMETM, it gives essential advice on how, by implementing a clear and focused strategy and using simple tools, you can survive, thrive, and compete. It outlines a simple yet effective model that will allow you to: create and manage effective marketing and branding processes; better engage with your market, creating and projec view all

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HOOD, DAVID JAMES

about author

David James Hood is a specialist in competitiveness and proposition / revenue improvement and was an early innovator in modern digital and technology-led marketing. He has served on the UK's Marketing and Sales Standards Setting Body and the manufacturing trade body competitiveScotland.

David is also Director of the Global Marketing Network's Online Community, heading up CPD development and serves on its Advisory Panel.

He is Co-Director of the 'Competitive SME' mission to improve marketing in small businesses and is Marketing Director for Aqua Energy Scotland. He is also a Guest Lecturer at the University of Glasgow, and has previously held the role of Chair of the Chartered Institute of Marketing's technology group

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