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BRIDGING THE GAP (PB)(PROMO)

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BRIDGING THE GAP (PB)(PROMO)
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BRIDGING THE GAP (PB)(PROMO)

Paperback

฿495
฿420.75
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คำที่เกี่ยวข้อง CULTURAL STUDIES

Synopsis: BRIDGING THE GAP (PB)(PROMO)

Essential reading for anybody who wants to do business in Thailand. A practical and entertaining guide to help foreign and Thai bussinesspeople working together in Thailand. The essential guide for anyone who works or does business in Thailand. Includes an insightful account of the Thai cultural make-up and a reavealing study on how Thais regard foreigners in the workplace, and vice versa. Real-life case studes highlight common misunderstandings and offer solutions for awkward situations. Also includes a section on how to handle official social functions such as weddings and funerals.

Product Details

ISBN 9789748303932
Weight 0.5
Publisher PHONGWARIN PRINTING LIMITED
Book Size (cm.) 129 x 197
Language English
Number of Pages 192

Highlight

Essential reading for anybody who wants to do business in Thailand. A practical and entertaining guide to help foreign and Thai bussinesspeople working together in Thailand. The essential guide for anyone who works or does business in Thailand. Includes an insightful account of the Thai cultural make-up and a reavealing study on how Thais regard foreigners in the workplace, and vice versa. Real-life case studes highlight common misunderstandings and offer solutions for awkward situations. Also includes a section on how to ha view all

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NIRATPATTANASAI, KRIENGSAK

about author

"Kriengsak Niratpattanasai is currently a VP at Thai Danu Bank. Previously he was Marketing Director of Kepner-Tregoe Thailand - the subsidiary of Kepner-Tregoe Inc, responsible for designing, selling, delivering and providing management consultation around Kepner-Tregoe Technologies. Kriengsak has worked with a number of leading corporations in Thailand, Cambodia and Singapore. Recent client interventions have been with Seagate Technologies, Telecom Asia, Thai Farmers Bank, National Petrochemical Corp, Thailand Tobacco Monopoly, Colgate, Amway, DHL Worldwide Express, Nokia and Citibank.

A second generation Chinese immigrant native of Thailand, Kriengsak received his LL.B. degree from Ramkhamhaeng University and has extensive working experienced in Thailand with local and Multi-National Corporations. His past experience includes Sales Executive for Ericsson Communication, Sales Manager - Diners Club Credit Card at Citibank, Sales and Marketing Manager for DHL Worldwide Express, General Manager for The Mall Department Store, and Marketing Director for Kepner-Tregoe Thailand. He has worked with European, Asian and American multi-nationalionals.

He has taught marketing for the MBA program at Thammasat University and at the Thurakij Bundit University MBA program on the Topic of Service Marketing and Direct Marketing."

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