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BREAKING OUT: HOW TO BUILD INFLUENCE IN A WORLD OF COMPETING IDEAS

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฿895
BREAKING OUT: HOW TO BUILD INFLUENCE IN A WORLD OF COMPETING IDEAS

BREAKING OUT: HOW TO BUILD INFLUENCE IN A WORLD OF COMPETING IDEAS

Hardcover

฿895

Out of stock

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Synopsis: BREAKING OUT: HOW TO BUILD INFLUENCE IN A WORLD OF COMPETING IDEAS

"Made to Stick" meets "The Metaphysical Club". You can learn how to go public with your idea so that it has real influence and actual impact in the world. What can we learn from the people who've successfully taken their ideas to world at large? How can you make your idea break out? "Breaking Out" looks to some of the most popular influencers of our time to pull tips from their journeys. By highlighting the paths of French lifestyle guru Mireille Guiliano ("French Women Don't Get Fat"), dog behavior specialist Cesar Millan, TOMS founder Blake Mycoskie, and others, author John Butman shows how to take your deeply felt idea and break it from the pack to capture the attention it deserves and propel it to a much wider audience. You'll find there is a method for making an idea rise above the rest - and Butman offers a set of best practices to getting there. From finding your fascination to developing a personal narrative that connects your life to your idea to helping people share that idea, this book will help you have more influence.

Product Details

ISBN 9781422172803
Weight 0.476
Publisher HARVARD BUSINESS PRESS
Book Size (cm.) 157x238x23
Language English
Number of Pages 272

Highlight

"Made to Stick" meets "The Metaphysical Club". You can learn how to go public with your idea so that it has real influence and actual impact in the world. What can we learn from the people who've successfully taken their ideas to world at large? How can you make your idea break out? "Breaking Out" looks to some of the most popular influencers of our time to pull tips from their journeys. By highlighting the paths of French lifestyle guru Mireille Guiliano ("French Women Don't Get Fat") view all

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BUTMAN, JOHN

about author

John Butman is founder and principal of the idea and content development firm Idea Platforms, Inc. and author of Breaking Out: How to Build Influence in a World of Competing Ideas (Harvard Business Review Press 2013). He has worked with leading consultancies, CEOs, and senior executives of major companies including members of the Fortune 50, as well as educational institutions, philanthropic organizations, government agencies, and independent professionals, helping them find their fascinations, articulate their ideas, develop books, create idea platforms, and shape their thinking journeys.

Butman's work has been featured in the New York Times, Financial Times, Forbes, Huffington Post, Inc.com, Harvard Business Review, Bloomberg, Publishers Weekly, Big Think, 33 voices, The Independent, Times of London, Kirkus Reviews, and the Orlando Sun-Sentinel.

He has been involved in the development of some twenty-five books, which have been translated into some twenty languages, including New York Times, Boston Globe, BusinessWeek, and Toronto Globe and Mail bestsellers.

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