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BREAKING BANKS: THE INNOVATORS, ROGUES, AND STRATEGISTS REBOOTING BANKING

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฿1,295
BREAKING BANKS: THE INNOVATORS, ROGUES, AND STRATEGISTS REBOOTING BANKING

BREAKING BANKS: THE INNOVATORS, ROGUES, AND STRATEGISTS REBOOTING BANKING

 KING, BRETT

Hardcover

฿1,295

Out of stock

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คำที่เกี่ยวข้อง MICROECONOMICS

Synopsis: BREAKING BANKS: THE INNOVATORS, ROGUES, AND STRATEGISTS REBOOTING BANKING

Host Brett King interviews the new wave of strategists in the thick of the shakeup, including technologists, start-up founders, digital bankers, social media experts, and researchers. The bank has been the center of individuals' money matters since Banco Monte dei Paschi di Siena opened in 1472. Today, that paradigm is shifting as context and digital become the new drivers of the banking experience, and traditional banks are facing a loss of trust, massive technological change, and increasing government scrutiny. Consumer behavior is changing and Breaking Banks details the results with expert insight from those witnessing the turmoil first hand. Topics include: Digital banks, digital payments, and alternative revenue channels Brand management for the crowdsourcing consumer Digital currencies and the end of cash Mobilization and improving the customer journey.

Product Details

ISBN 9781118900147
Weight 1.5
Publisher JOHN WILEY & SONS SINGAPORE PTE. LED.
Language English

Highlight

"Breaking Banks," the book features detailed interviews with world-leading authorities involved in the reform and disruption of the retail financial services industry.

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