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BRANDING YOUR BUSINESS REVISED EDITION

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฿695
BRANDING YOUR BUSINESS REVISED EDITION

BRANDING YOUR BUSINESS REVISED EDITION

 HAMMOND, JAMES

Paperback

฿695

Out of stock

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คำที่เกี่ยวข้อง BRAND MANAGEMENT

Synopsis: BRANDING YOUR BUSINESS REVISED EDITION

The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. "Branding Your Business" explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, "Branding Your Business" will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.

Product Details

ISBN 9780749462963
Weight 0.36
Publisher KOGAN PAGE
Book Size (cm.) 139x216x17
Language English
Number of Pages 280

Highlight

The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. "Branding Your Business" explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a com view all

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