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BRANDING FOR DUMMIES

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BRANDING FOR DUMMIES
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BRANDING FOR DUMMIES

 CHIARAVALLE & SCHENCK

Paperback

฿795
฿675.75
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คำที่เกี่ยวข้อง BRAND MANAGEMENT

Synopsis: BRANDING FOR DUMMIES

Whether your business is large or small, global or local, this new edition of Branding For Dummiesgives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.

Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy.

Product Details

ISBN 9781118958087
Weight 0.5
Publisher JOHN WILEY & SONS SINGAPORE PTE. LED.
Book Size (cm.) 18.8 x 23.7 x 1.78
Language English
Number of Pages 384

Highlight

If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.

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