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BRAND-DRIVEN INNOVATION

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฿1,450
BRAND-DRIVEN INNOVATION

BRAND-DRIVEN INNOVATION

 ABBING, ERIK ROSCAM

Paperback

฿1,450

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คำที่เกี่ยวข้อง BRAND MANAGEMENT

Synopsis: BRAND-DRIVEN INNOVATION

"Brand-driven Innovation" examines the connections between branding, design, and innovation. It argues that branding is not merely a branch of advertising, but a tool for driving sustainable growth in organisations. Branding can inspire innovation in products and services, creating value for organisations and consumers alike. This in turn can lead to a more durable relationship between organisations and their customers. "Brand-driven Innovation" explores existing branding theory and its relation to innovation, in order to provide readers with a solid foundation of background knowledge. It also contains a practical, four-step method that will help readers to apply brand-driven innovation in their own academic or business context. The book addresses the role that design management can play in connecting the disciplines of branding and innovation, providing the reader with the tools, processes and methods to facilitate this relationship.

Product Details

ISBN 9782940411283
Weight 1.09
Publisher AVA PUBLISHING
Book Size (cm.) 305 x 216 x 19
Language English
Number of Pages 192

Highlight

"Brand-driven Innovation" examines the connections between branding, design, and innovation. It argues that branding is not merely a branch of advertising, but a tool for driving sustainable growth in organisations. Branding can inspire innovation in products and services, creating value for organisations and consumers alike. This in turn can lead to a more durable relationship between organisations and their customers. "Brand-driven Innovation" explores existing branding theory and its relation to innova view all

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