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BRAND AND TALENT (1ED)

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BRAND AND TALENT (1ED)
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BRAND AND TALENT (1ED)

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With this product, you earn 42 point(s).

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คำที่เกี่ยวข้อง BRAND MANAGEMENT

Synopsis: BRAND AND TALENT (1ED)

Many books talk about brand, still more about talent, yet leading organizations are realising their identity as a service/product provider is virtually inseparable from their identity as a place that attracts, motivates and benefits from thriving talent. In Brand and Talent, author Kevin Keohane looks at how organisations can better communicate with people before, during and after their association with the enterprise. He presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews.

Product Details

ISBN 9780749469252
Weight 0.343
Publisher Kogan (TBS)
Book Size (cm.) 159x235x13
Language English
Number of Pages 240

Highlight

Many books talk about brand, still more about talent, yet leading organizations are realising their identity as a service/product provider is virtually inseparable from their identity as a place that attracts, motivates and benefits from thriving talent. In Brand and Talent, author Kevin Keohane looks at how organisations can better communicate with people before, during and after their association with the enterprise. He presents a "joined up" approach that encompasses the needs of brand, marketing, human resource view all

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KEOHANE, KEVIN

about author

Kevin Keohane is currently partner at BrandPie, an independent brand consulting company.

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